Many local business owners have been ill-informed to the notion that it takes too much time to manage their presence on the web...and they’re right...if they don’t have the right tools. One of the most essential utilities available to everyone for free is Google Alerts.
Google Alerts lets you type in keywords (i.e. your business’ name) and will email you when those words are found in Internet news, blogs, videos, real time, discussions, and mentions on the web. There are a series of filter options, but ultimately, is straightforward and easy to use. There is no reason why you should go without this any longer.
Google Alerts Tutorial:
1. Go to: google.com/alerts
2. Enter your search terms. (Uses quotation marks around exact phrases.)
3. Click the "Preview results".
4. Adjust the settings.
Type: What web sources do you want them to pull from?
How Often: Chose the time frame that works best for you.
Volume: Do you want Google to filter out some of the findings?
5. Click "Create Alert" button.
Email: Enter the email you’d like the report sent to.
This will take you less than 3 minutes to set up and will help you monitor what’s being said about your business (good and bad) on the web.