[Pic credit: "Waterlogged phonebook." by Rich Anderson is licensed under CC BY 2.0. Cropped.]
You need to be listed online.
It doesn’t matter the size or scope of your business/organization, if you can’t be found (easily) online, you might as well be invisible to majority of people searching for what you offer.
I’ve listed the top five websites (plus some extras) to help you reach the masses and are all pretty simple to set up and free (or have a free option).
1. Search engines sites: listed below are the big three, but Google is a must.
Google Places for Business
Bing Places for Business
Yahoo Local Listing
2. Facebook Business: one billion users, half of those people use it everyday. Not to mention, Facebook is on 75% of all smart phones.
3. Yelp: this site is the go to for millions people looking for reviews and recommendations. If you don’t list your business/organization, someone else might.
4. Foursquare: like Yelp, it lists comments and feedback, but also encourages connections by having customers check in.
5. Directories: even though the phone book has gone the way of the dinosaurs, online listings are still a good place for people to find you. Choose one or two (or all) of the directories below to improve your chances of being found. (Be advised, these companies have a reputation of contacting you to upsell you advertising.)
One other thing you might take into consideration: create a simple website. You don’t need anything too fancy, but it should look nice and include your basic (up-to-date) info. Send me an email if you need help setting any of this up.